Home / Graphic Design / Juice Journey Project
The branding design of Juice Journey was deeply influenced by the quest for a premium juice bar and vegan café. Our goal was to craft a brand radiating approachability.
My Roles
- Branding
- Art Direction
- Creative Identity
Tools
- Adobe Illustrator
- Adobe Photoshop
- Adobe InDesign
Client
- Juice Journey
- 4 Weeks
The Challenge: a distinctive logo and branding design for their new juice bar and vegan cafe.
Sketching and Exploring
During the sketching and exploring phase of the project, I will engage in a creative and iterative process to develop ideas, concepts, and potential solutions. This involves sketching out various designs, experimenting with different approaches, and exploring diverse possibilities. I’ll aim to push the boundaries, consider alternative perspectives, and refine concepts based on feedback and evaluation. The goal is to foster innovation, uncover unique solutions, and lay the groundwork for the subsequent stages of development.
The result is a sleek, modern, and minimalistic brand identity and logo
Juice Journey’s groundbreaking approach to premium juicing and vegan cuisine, in alignment with our commitment to sustainability. Merging artistry with the principles of natural living, Juice Journey is poised to lead the way in redefining the standards for premium juice bars and vegan cafes, making it the brand to keep a close eye on.
