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The branding design of Ameridream Home Loans encapsulate many values such as integrity, empathy, innovation, and community were interpreted in ways that resonated authentically with the latin community.
The branding design of Ameridream Home Loans encapsulate many values such as integrity, empathy, innovation, and community were interpreted in ways that resonated authentically with the latin community.
My roles
- Branding
- Art Direction
- Creative Identity
Tools
- Adobe Illustrator
- Adobe Photoshop
- Adobe InDesign
Client
- Ameridream Home Loans
- 7 Weeks
The Challenge: Create a distinctive branding that show they make your American dreams come true!
Ameridream Home Loans approached me with the aspiration to craft a unique logo and branding design that would embody the essence of their mission – “Making the American Dream Come True.” In a financial landscape abundant with choices, my task was to visually convey the unparalleled commitment and transformative impact of Ameridream’s homeownership solutions.
Sketching and Exploring
In our initial consultations, we conducted a culturally sensitive exploration of Ameridream’s core values and mission, with a specific emphasis on ensuring an authentic connection with the Latin community. These sessions enabled us to uncover shared values and cultural nuances, shaping a brand identity that is inclusive of the Latin population. Recognizing the significance of the Latin community, we conducted extensive research into their distinct financial aspirations, preferences, and cultural context, allowing us to tailor our branding strategy to resonate specifically with Latin individuals and families pursuing homeownership while meeting the broader audience’s needs.
The result is a sleek, modern, and minimalistic brand identity and logo
To address Ameridream Home Loans’ challenge of reaching the diverse Logan community, we conducted culturally sensitive consultations and extensive research. This research identified shared values and cultural nuances, informing the development of an inclusive brand identity. Recognizing unique financial aspirations within the Latin community, our strategy balanced meeting the broader audience’s needs while specifically resonating with Latin individuals and families pursuing homeownership. We crafted a visual identity using red and blue, evoking warmth, reliability, and trust, embodying Ameridream’s commitment to making the American dream a reality. This holistic approach ensured the branding reflected Ameridream’s values and mission, speaking directly to the hearts of the community for an authentic and impactful brand experience.
