Home / UX/UI Design / Bridal Store Project
Strategically combining creativity and user-centric design principles, I've created Bridal Store's online presence to stand out from the rest. As a UX/UI designer, my mission has been to seamlessly blend aesthetics with functionality.
Strategically combining creativity and user-centric design principles, I've created Bridal Store's online presence to stand out from the rest. As a UX/UI designer, my mission has been to seamlessly blend aesthetics with functionality.
My Roles
- UX / UI Designer
- UX Researcher
- Prototype Design
- Responsive
- Website Design
Tools
- Adobe XD
- Adobe Photoshop
- Figjam
Client
- Bridal Store
- Aug 2022- Nov 2022
- 16 Weeks
The Challenge: Design an intuitive and visually appealing user experience for Bridal Store’s CMS website.
The Challenge: Design an intuitive and visually appealing user experience for Bridal Store’s CMS website.
To go beyond transactions, I envisioned a Bridal Store CMS website that mirrored the magic of wedding anticipation. Every click became a step closer to a dream dress, infused with the joy of their in-store experience. The custom booking system wouldn’t just schedule appointments; it would tailor the journey for brides, bridesmaids, and family, making each interaction an exciting step on their special path. This user-centric design, both intuitive and visually captivating, promised to transform the Bridal Store online presence into a digital haven for wedding dreams.
User Interviews
User Interviews
I conducted interviews with three participants with the aim of gaining insights into their online bridal dress purchasing experiences. The principal focus of these interviews was to discern the essential components and challenges inherent in their online purchasing processes.
User 1 Question
Can you describe your recent experience with purchasing bridal attire online, including any challenges you encountered?
User 2 Question
How do you feel about the booking systems when shopping for bridal-related services online? What works well, and what could be improved?
User 3 Question
When making payments online, especially for wedding-related services, what factors contribute to your sense of security?
Affinity Mapping
Affinity Mapping
User interviews revealed several key takeaways that could enhance the online bridal dress trial booking experience. Users highly appreciate a user-friendly website with clear navigation and easy-to-find information about the dresses, including details about what they can expect during their appointment. Identified pain points include challenges with the online booking process and concerns about the security of personal information during payment. Addressing these insights presents an opportunity to improve customer satisfaction, build trust, and elevate the overall online experience for bridal dress trial bookings.
Stress Factors
Change/Enhance Shopping Experience
Dress Shopping Experience
Age When Dress Shopping
Where Dress Was Purchased
How Appointment Was Booked
Personalized Experience
Least Favorite Part of Wedding Dress Shopping
BUDGET vision into reality within that budget
More Selections
Horrible, couldn’t find anything I loved. End up with a dress I wasn’t happy with.
33/34
It was in person.
Booked online. Tried on in store
Not really.
Not really.
8 Stressful
More Selections
Great. price was most important
29
Store, I would need to try the dress on beforehand.
Yes , just need to make appointment online
Yes they pulled the right dresses I wanted to try on
Yes they pulled the right dresses I wanted to try on
Honestly, I didn’t have much stress, so the entire process was smooth for me.
Have Some Drinks And Try On More Dresses.
It was okay. I went during the height of Covid. Felt pressure to be out of the store asap.
29
In-store- called the Wedding Factor
Yes , just need to make appointment online
No, not really. They treat every bride the same.
No, not really. They treat every bride the same.
Persona
Persona
As a bank manager, Jennifer is on the hunt for a unique bridal gown, eager to enjoy the shopping experience for her special dress. Beyond the gown, she is determined to simplify the scheduling and planning of her wedding services, recognizing the importance of flexible appointment timings. Jennifer is set on making every aspect uniquely hers by customizing services to align with her distinct personal style.
jennifer
JOB
Bank Manager
More Information
Age:
35
Education:
Bachelor's Degree in Finance
Status:
Engaged
Location:
Upscale Urban Area
Background
Her goals encompass not only finding a bridal gown but also discovering a unique and unforgettable experience that resonates with her individuality. She seeks an experience that goes beyond the ordinary, creating memories that are not just about the dress but also about the authenticity and uniqueness of her special day.
Goals
Find a unique bridal gown, simplify wedding service planning, customize services to reflect personal style
Fraustration
In her wedding preparations, Jennifer has encountered frustrations stemming from the complexity of service planning.
Behaviors
Jennifer’s decision-making involves thorough research and due diligence. As a budget-conscious planner, she ensures every wedding element aligns with financial prudence. With a preference for user-friendly interfaces, Jennifer seeks tools that simplify and enhance her wedding planning experience, making it seamless and enjoyable.
Feature Prioritization
Feature Prioritization
Introducing the Feature Prioritization Table for the Bridal Store project, I have thoroughly assessed and prioritized key features to allocate my focus and resources effectively. Each feature is evaluated considering its priority, feasibility of implementation, and the expected impact on the user experience.
User Flow
User Flow
Based on the insights gathered from user interviews, affinity mapping, persona creation, and feature prioritization, the user flow for the online home title insurance purchase process can be outlined as follows. The journey begins with users navigating from home page on the website, guided by a clear understanding of the user flow. As users delve into the title calculator, they seamlessly find the information they need, enhancing usability.
Building the Site Structure
Building the Site Structure
In creating low-fidelity wireframes, I sketched ideas for the home page, calculator, mortgage calculator, and title calculator. The advantage of employing low-fidelity wireframes was securing immediate approval for the approximate layout structure.
Style Guide
Style Guide
I aimed to create a website with a focus on simplicity and user-friendliness. My design approach incorporates fundamental, clean elements that are visually compelling. The intention is to provide an accessible and straightforward experience for users navigating the site, ensuring ease of use and leaving a lasting impression with the clean and engaging design elements.
High-fidelity Prototypes
High-fidelity Prototypes
Here in the High-Fidelity Prototypes section, the client is able to see how all the research has helped us create a user-centric website.
Usability Testing
Usability Testing
Task One
Show me how you explore every section of the homepage, analyzing their color scheme and interacting with buttons/forms like adding items, checking out, and submitting.
Task Two
Guide me through your journey across different devices, mastering the booking form with ease! Pay close attention to how visible the fields are, how clear the instructions are, and how smoothly you can schedule appointments.
Result Analysis
Result Analysis
Issues
- Users encountered challenges with the Bridal Store’s booking system, expressing concerns about the limited flexibility in selecting appointment types. The existing system felt rigid, prompting users to seek a more streamlined and guided flow to improve the overall booking process. To enhance user satisfaction, it is crucial to address these concerns by focusing on improving the clarity of filtering options and introducing greater flexibility in the booking system. These enhancements will contribute to a more user-friendly and satisfying experience for individuals navigating the Bridal Store’s appointment scheduling process.
Feedback
- Users cruising through the Bridal Store’s website found it super easy to book dress fittings, a definite thumbs up. However, the mobile version didn’t get as much love – some hiccups there, not being super responsive and having a few glitches on smaller screens. On the positive side, the feedback was all about how simple and straightforward it was to decide on and order dress fittings.
Next Steps
Next Steps
Issues
- The customer support needs a boost for quicker responses
- Users mentioned some confusion with certain parts of the booking system – will make those clearer.
- Prioritizing the optimization of the booking system for mobile devices is crucial to cater to the diverse user base
